Miami Fiber Friends is a thriving community of local fiber artists and craft enthusiasts who come together to celebrate and explore a wide range of fiber arts, including knitting, crocheting, sewing, embroidery, and stitching.

Approach

Yarn serves as the common thread in most fiber projects, symbolizing unity and togetherness. The choice of vibrant and playful colors was deliberate, aiming to highlight the club's creativity. When creating brand collateral assets, a strong focus was placed on community. The majority of our social media templates feature the work of our club members, celebrating their contributions and creations.

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Social Media Marketing

At the heart of this club lies a strong sense of community. The primary objective is to boost member engagement by offering templates and graphics for sharing. In addition, we've introduced Giphy stickers for Instagram, designed to inspire members to tag their posts showcasing their work-in-progress and finished work.

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Key Insights

Several community members excel in the art of hand-dyeing premium-quality yarn, presently showcasing and selling their creations at the Farmer's Market. The upcoming phase of the branding project will focus on establishing an online shop for these exquisite handmade products.

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