• Spearhead design sprints into Agile workflow for rapid product development

• Delivered high-quality designs while validating product directions with customers

• Led seamless brand strategy and development initiatives across client projects

• Managed client relationships and communications throughout the project lifecycle 

• Increased user engagement by 8% by crafting brand-amplifying campaigns 

• Owned and led end-to-end design process of new features and improvements

• Collaborated closely with PM/ENG to define product strategy and roadmap

• Conducted user research and interviews for usability testing and validation

• Led initiatives to define and maintain design guidelines and systems

• Achieved yearly revenue within 2 months of launching a services marketplace

• User flows increased landing page traffic leading to a 22% conversion rate

• Collaborated with cross-functional teams to generate high-performing creative

• Rapidly generated assets for paid ads for socials resulting in 32% increase in sales

• Established dynamic marketing templates for cross-channel promotions

• Creative directed grant partnerships promo leading to 14% more applicants

• Developed cross-platform social media campaigns for tv shows

• Maintained show brand guidelines and standards across web standards

• Produced adaptive digital solutions for robust rich media plans

• Repurposed key art for digital and print production requirements

• Developed cross-platform social media campaigns for tv shows

• Prepared design layouts for international packaging style guides

• Composed and produced artwork for digital branded content

• Assisted in design finishing for logos, key art, outdoor, and digital

Creative Direction, Brand Strategy, Social Media Marketing Design, Art Direction

Product Design, Wireframing, Prototyping, Information Architecture, Design Q/A

Design Thinking, User Research, User Flow, Journey Mapping, ADA Compliance

Figma, Jira, Miro, Zeplin, Mixpanel, Balsamiq, Notion

Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, XD

• Coaching clients achieved a total of $300K in funds raised as a Brand Consultant

• Led Botox•IFundWomen workshop on Crowdfunding Campaign page best practices